부산대학교 도서관

[Purpose] The purpose of this study is to investigate the relationship between the presence, flow experience, and behavioral intention of screen golf participants. [Method] The subject of the study was an Internet survey for three months from January to March 2022 with adults with screen golf experience as a population. A total of 210 copies of data were secured, of which 199 copies were used as final data, and statistical analysis was conducted to derive the following results. [Result] First, it was found that the presence of screen golf course participants had a positive effect on the flow experience. Second, among the presence of screen golf course participants, the sense of subjectivity was found to have a positive effect on the behavioral intention, and the sense of reality was found to have only an effect on the intention to revisit. Third, it was found that flow experience had a positive effect on behavioral intention. [Conclusion] With the rapid development of technology using virtual reality, participants may be satisfied with the present present screen golf present, but they may not be satisfied after encountering various media that provide a higher level of present. Therefore, it is necessary to identify the level of present perception of continuous users and to data it and manage it.