부산대학교 도서관

Development of technology environment and expanding of screen media brought the changes of humans’ visual information life style and response patterns. It also happened in identity design and started to aim at giving messages and appropriacy of communication efficiently. It also has been applied as a shape of flexible identity design in identity design area. We need to give an attention to TV shows called ‘INFINITE CHALLENGE’ as a typical example in screen media. The show tells the changeable historicity of identity design for 10 years. We could divide the identity designs of TV show program into 3 kinds(changeable type, fixed type, semi changeable type). And thus, ‘INFINITE CHALLENGE’ is a changeable type, ‘ONE NIGHT TWO DAYS’ is a fixed type and ‘RULE OF JUNGLE’ is a semi-changeable type. Through these programs I would like to analyze the real condition and problems of design production in TV show programs. So when we produce identity design we should consider maintaining consistency, specialty and giving the message efficiently as a first must. We expect that when they produce the identity design of TV show programs in the future they consider this as an essential condition of organizing.