부산대학교 도서관

So far, research on the dissolution of relationship has regarded dissolution intention as a final variable. Therefore, it has not investigated phenomena after the formation of dissolution intention. This study is an exploratory effort which shows the mechanisms of deterioration of dissolution intention toward complete dissolution. This study has a scope from the formation of dissolution intention to right before the complete dissolution. This study has investigated the consequences of dissolution intention(increasing opportunism, decreasing transaction specific investment, and decreasing cooperation) and the causal relationships among them empirically. As a result of testing hypotheses, using data collected from 179 newspaper branch managers, all the hypotheses are supported. Dissolution intention has a positive effect on opportunism and negative effect on transaction specific investment. Opportunism decreases transaction specific investment and cooperation. Transaction specific investment has a positive effect on cooperation. Finally, the author discussed theoretical contributions, managerial implications, and limitations of this study and presented future research directions.