부산대학교 도서관

This study investigated the contribution of the local community, the local image, and the support of the local community according to the hosting of eSports events, and it is meaningful in providing empirical data for revitalizing the local economy and expanding the base of eSports. Accordingly, residents of Busan, Gwangju, and Daejeon, where eSports stadiums are located, were selected for the final analysis. For data processing methods, frequency analysis, confirmatory factor analysis, correlation analysis, reliability analysis, and structural equation model analysis were used using SPSS 21.0 and AMOS 22.0, and the following conclusions were drawn based on the research results. First, it was found that the urban publicity effect and cultural effect, which are sub-factors of the contribution to the local community following the hosting of eSports events, had a significant effect on the local image. Second, cultural effect, which is a sub-factor of community contribution according to e-sports event hosting, was found to have a significant effect on community support. Third, it was found that the local image following the eSports event had a positive effect on the support of the local community.