부산대학교 도서관

Current society has been changing towards emotional consumption and according to this, design innovation has become a core factor in competitiveness strengthening for companies. For this the study tried to model the path of design innovative properties leading to product benefits and emotional satisfaction, and evaluate the effects. With 5 stimulants verified as innovative design as samples, empirical study was conducted and the summary of the result is as below. First in functional benefits two factors identity and acceptability are influencing factors and in symbolic benefits all factors of design innovative properties were influencing factors, verifying the close relation between design innovative properties and symbolic benefits. Second, in emotional satisfaction identity, creativity, and acceptability are direct influencing factors, and novelty was found to only be influential to emotional satisfaction through symbolic benefits. Results such as above can provide academic and practical implications about design innovation.