학술논문
地方創生に向けたまちづくりの事例研究 ‒ さのまちづくり株式会社の設立 ‒
A case study of community development(Machi-zukuri) toward regional revitalization - The establishment of Sano-machi-zukuri kabushiki gaisha(joint-stock corporation) in Sano City
A case study of community development(Machi-zukuri) toward regional revitalization - The establishment of Sano-machi-zukuri kabushiki gaisha(joint-stock corporation) in Sano City
Document Type
Article
Text
Text
Author
Source
일본근대학연구, 05/30/2017, Vol. 56, p. 401-416
Subject
Language
Japanese
ISSN
1229-9456
Abstract
本研究は、佐野市が抱える課題解決のために設立された「さのまちづくり株式会社」設立経緯と事業概要をフィールドリサーチ(field research)の手法を用いて分析した事例研究である。 本事例研究は、｢さのまちづくり株式会社｣4つの優先順位に基づく事業内容として、(1)まちづくり計画と街並み保存による、交流人口･定住人口の増加を狙うこと、(2)情報発信広告事業、テナント募集事業などにより運営資金の増加を狙うこと、(3)イベントの企画運営などにより活性化を狙うこと、(4)レンタルサイクル事業により活性化を狙うこと、という特性を提示すると共に、まちづくり会社等の主な活動の類型化を通して、ベンチマーキングのSPDLIモデルに基づく｢稼げるシステム化によるまちづくりの創生戦略｣を探究したものである。
This article is a case study which analyzes the establishment and the business outline of Sano Machi-zukuri Corporation, a community development joint-stock corporation established for the purpose of solving social problems in the city of Sano. The analysis was done using a field research method. The study analyzed the following four parts of the business: 1. community development planning, including the maintenance of rows of houses and stores, for the purpose of increasing population and the amount of visitors 2. advertising and the dissemination of information about Sano to visitors and prospective tenants to increase working funds 3. the planning and management of new events in Sano, to revitalize the city 4. providing rental bicycle facilities for visitors We categorized these business elements as soft business or hard, and treated Akihabara Town Management Co. as a bench mark, based on the SPDLI model. Finally, we investigated strategies for systematizing the elements of community development for the purpose of profitable regional revitalization management.
This article is a case study which analyzes the establishment and the business outline of Sano Machi-zukuri Corporation, a community development joint-stock corporation established for the purpose of solving social problems in the city of Sano. The analysis was done using a field research method. The study analyzed the following four parts of the business: 1. community development planning, including the maintenance of rows of houses and stores, for the purpose of increasing population and the amount of visitors 2. advertising and the dissemination of information about Sano to visitors and prospective tenants to increase working funds 3. the planning and management of new events in Sano, to revitalize the city 4. providing rental bicycle facilities for visitors We categorized these business elements as soft business or hard, and treated Akihabara Town Management Co. as a bench mark, based on the SPDLI model. Finally, we investigated strategies for systematizing the elements of community development for the purpose of profitable regional revitalization management.