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Influencer selection and strategic analysis for live streaming selling

Document Type

Article

Author

Ye, Fei; Ji, Li; Ning, Yu; Li, Yina

Source

In Journal of Retailing and Consumer Services March 2024 77

Subject

Language

ISSN

0969-6989

Online Access

Full Text (ScienceDirect 종량제) Web of Science JCR 저널정보 Scopus Find it@PNU

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