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Rethinking preemptive consumption: Building mechanisms of reciprocity, contextuality, and risk hedging across scenarios

Document Type

Article

Author

Meng, Jie; Chen, Kai

Source

In Journal of Retailing and Consumer Services May 2024 78

Subject

Language

ISSN

0969-6989

Online Access

Full Text (ScienceDirect 종량제) Web of Science JCR 저널정보 Scopus Find it@PNU

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