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Vulnerability to Low-Price Signals: An Experimental Study of the Effectiveness of Genuine and Deceptive Signals

Document Type

Article

Author

Source

In Journal of Retailing March 2012 88(1):156-167

Subject

Language

ISSN

0022-4359

Online Access

Full Text (ScienceDirect) Full Text (ProQuest Central) Web of Science JCR 저널정보 Scopus Find it@PNU

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