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학술논문

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Optimal keyword bidding in search-based advertising with target exposure levels

Document Type

Article

Author

Selçuk, B.; Özlük, Ö.

Source

In European Journal of Operational Research 1 April 2013 226(1):163-172

Subject

Language

ISSN

0377-2217

Online Access

Full Text (ScienceDirect) Web of Science JCR 저널정보 Scopus Find it@PNU

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