학술논문
Changes in Concentration of Advertising Expenditures Among the Leading National Advertisers in the United States 1970-1988: A Note
Document Type
Article
Author
Source
In: International Journal of Advertising . (International Journal of Advertising, 1 January 1992, 11(4):367-376)
Subject
Language
English
ISSN
17593948
02650487
02650487