학술논문
The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness
Document Type
Article
Author
Source
In: Journal of Sport Management . (Journal of Sport Management, October 2023, 37(5):371-388)
Subject
Language
English
ISSN
1543270X
08884773
08884773