학술논문
The effect of online and offline experiential marketing on brand equity in the hotel sector
Document Type
Article
Author
Source
In: Spanish Journal of Marketing - ESIC . (Spanish Journal of Marketing - ESIC, 5 Jun 2018, 22(1):22-41)
Subject
Language
English
Spanish; Castilian
Spanish; Castilian
ISSN
24449709
24449695
24449695