학술논문
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach
Document Type
Article
Author
Source
In: Journal of Macromarketing . (Journal of Macromarketing, June 2024, 44(2):441-452)
Subject
Language
English
ISSN
15526534
02761467
02761467