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Consumer neuroscience-based metrics predict recall, liking and viewing rates in online advertising

Document Type

Article

Author

Guixeres, J.; Azofra, J.M.A.; Raya, M.A.; Granero, A.C.; Hurtado, F.F.; Ornedo, V.N.; Bigné, E.

Source

In: Frontiers in Psychology. (Frontiers in Psychology, 31 October 2017, 8(OCT))

Subject

Language

English

ISSN

16641078

Online Access

Open Access (EBSCO) Web of Science JCR 저널정보 Scopus Find it@PNU

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