학술논문
Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook
Document Type
Article
Author
Source
In: Journal of the Association for Information Systems . (Journal of the Association for Information Systems, 2024, 25(2):341-361)
Subject
Language
English
ISSN
15369323
15583457
15583457