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Brand Building on the Doorstep: The Importance of the First (Physical) Impression

Document Type

Article

Author

Source

In: Journal of Retailing. (Journal of Retailing, March 2020, 96(1):155-167)

Subject

Language

English

ISSN

00224359

Online Access

Full Text (ScienceDirect 종량제) Full Text (ProQuest Central) Web of Science JCR 저널정보 Scopus Find it@PNU

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