학술논문
How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness Consumer Response to Social and Mass Media Promotion for Pregnancy Screening Programs
Document Type
Article
Author
Source
In: Journal of Advertising Research . (Journal of Advertising Research, 1 March 2024, 64(1):18-38)
Subject
Language
English
ISSN
17401909
00218499
00218499