학술논문
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years
Document Type
Article
Author
Source
In: Journal of the Academy of Marketing Science . (Journal of the Academy of Marketing Science, May 2023, 51(3):598-616)
Subject
Language
English
ISSN
15527824
00920703
00920703