학술논문
The influence factors of Electronic Bill Presentment and Payment—A case study of mobile phone bill
Document Type
Conference
Source
2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC) Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on. :4844-4847 Aug, 2011
Subject
Language
Abstract
The purpose of this study was to apply the extended Technology Acceptance Model (TAM) model to identify the factors influencing Electronic Bill Presentment and Payment (EBPP) from the consumers' viewpoint, and to investigate the impact of each extended TAM element on EBPP in Taiwan. Data were collected from questionnaire; the questions of questionnaire were drawn from the extended Technology Acceptance Model (TAM), focused on identifying the elements of TAM and their relationship to EBPP. The collected data were analyzed through Structural Equation Model (SEM) statistic method.