부산대학교 도서관

E-commerce, is a business model that involves buying and selling goods and services over the internet. E-commerce continues to evolve with technological advancements, shaping the future of retail and providing exciting opportunities for businesses to grow and thrive in the digital age. E-commerce continues to evolve with technological advancements, shaping the future of retail and providing exciting opportunities for businesses to grow. Regional retailers can use e-commerce to expand their reach beyond their immediate locality and tap into a broader customer base. Customer, Retailer, and E-commerce are three essential components of the modern retail ecosystem. Each plays a distinct role and interacts with the others to create a seamless shopping experience. A retailer is a business or individual that sells goods or services to customers. Customers are individuals or businesses who purchase goods or services from retailers. The success of the retail industry hinges on the synergy between customers, retailers, and e-commerce. By understanding and fulfilling customer needs, retailers can thrive in the dynamic e-commerce landscape and create a satisfying shopping journey for customers. An application has been developed to facilitate customer-regional retailer engagement that offers user-friendly features. The dataset collection phase has been done considering one of the states of India. In the current research work the challenges of app development, data privacy, and user-generated content has been discussed in detail.