학술논문
Assessing Drivers of Web Technology Investment in Malaysia Service Industry: An Application of Technological, Organizational and Environmental (TOE) Model
Document Type
Conference
Source
2009 International Conference on Information and Multimedia Technology Information and Multimedia Technology, 2009. ICIMT '09. International Conference on. :221-225 Dec, 2009
Subject
Language
Abstract
Using TOE Model, this paper aims to examine drivers of web technology investment in Malaysia service industry using questionnaire survey. The structural equation modelling (SEM) results indicate that firm size, managerial beliefs, and pressure intensity explain the variance in web technology investment. Managerial belief is found to have the function of mediator in the relationship between pressure intensity and web technology investment.