부산대학교 도서관

Technology has become an essential element in product development. Technologies are different, like artificial intelligence, machine learning, robotic technology, etc. This research paper examines how artificial intelligence will impact the creation of new products. With the aid of any new product creation, AI will be able to fully transform any product. There are many factors in business strategies involved, like marketing, supply chain, customer relations, and feedback, which is a crucial task without technology. A wide range of industries, including manufacturing, consumer products, finance, management, pharmaceuticals, and many more, have experienced significant developments because of technology. This study paper emphasised the role and importance of artificial intelligence in product development and creation and consumer participation in new product development. The research also finds the role of social media and online advertising in new product development with the help of artificial intelligence. This paper recommends that technical infrastructure quality, managerial capacity, and personnel knowledge are all areas where AI has the potential to have an impact in different business sectors.