학술논문
Study of customer behavior in online B2B shopping
Document Type
Conference
Author
Source
2020 43rd International Convention on Information, Communication and Electronic Technology (MIPRO) Information, Communication and Electronic Technology (MIPRO), 2020 43rd International Convention on. :1301-1305 Sep, 2020
Subject
Language
ISSN
2623-8764
Abstract
The main goal of our study is to analyze behavior of the online shopping customers in a particular company, which is distributor of electronic components for industrial production. To reach the main goal we perform a data analysis of the data obtained from the company´s online sales process by using data mining technique – mining association rules. The purpose of the analysis is to identify and describe the significant association rules in order to provide information to support management decision making.