부산대학교 도서관

This research paper proposes a new quality model for social media websites based on an extensive literature review and analysis of previous studies. The study identifies seven key quality factors that are essential for evaluating social networking websites: user friendliness, community-drivenness, website appearance, entertainment, security and privacy, efficiency, and navigability. These factors were selected based on their prominence in previous research and their relevance to user satisfaction in the context of social media platforms. The paper explores each quality factor, providing definitions and highlighting their significance in shaping users' perceptions of website quality and satisfaction. The research aims to contribute to a deeper understanding of the factors that influence user experiences and satisfaction with social media websites, providing valuable insight to website designers and developers to enhance user engagement and overall website quality.