부산대학교 도서관

Information and communication technologies have grown globally in the past two decades, expanding the reach of news networks. However, the credibility of the information is now in question. Credibility refers to a person’s belief in the truth of a subject, and online readers consider various factors to determine whether a source is trustworthy. Credibility significantly impacts public behaviour, and less credible news spreads faster due to people’s interest in emotions like fear and disgust. This can have negative consequences for individuals and economies. To determine the credibility factors in digital news stories, a Multivocal Literature Review (MLR) was conducted to identify relevant studies in both white and grey literature. A total of 161 primary studies were identified from published (white) literature and 61 were identified from unpublished (grey) literature. As a result, 14 credibility factors were identified, including “number of views”, “reporter reputations”, “source information”, and “impartiality”. These factors were then analysed using statistical tests and the Analytic Hierarchy Process (AHP) for decision-making to determine their criticality and importance in different domains.