학술논문

Government Participation in Supply Chain Low-Carbon Technology R&D and Green Marketing Strategy Optimization
Document Type
article
Source
Sustainability, Vol 14, Iss 14, p 8342 (2022)
Subject
emission-reduction technology development
green marketing
government involvement
low-carbon supply chain
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Language
English
ISSN
2071-1050
Abstract
This paper uses the differential game approach to construct a model of cooperative emission reduction involving the government, manufacturing firms, and retail firms under different power structures. It is found that the dominant player receives more subsidies; the development of a mechanism for horizontal technology R&D among enterprises can reduce the financial pressure on the government to implement compensation strategies and improve the effectiveness and performance of supply chain emission reduction; and the government can develop differentiated subsidy schemes to achieve Pareto optimality in the supply chain and environmental performance based on different game strategies and revenue-sharing agreements by enterprises.