학술논문
INFLUENCE OF REFERENCE GROUP INDICATORS TO THE IMAGE OF MODERN RETAIL (CASE IN INDONESIA)
Document Type
article
Source
Junior Scientific Researcher, Vol 4, Iss 2, Pp 67-79 (2018)
Subject
Language
English
Romanian; Moldavian; Moldovan
Romanian; Moldavian; Moldovan
ISSN
2458-0341
Abstract
This study aims to analyze the influence of the reference group to the image of modern retail in Medan. The research population is modern retail consumers in Medan.The samples in this study were consumers who shop at Indomaret, Alfa Mart and Alfa Midi modern retailers in Medan City, Indonesia and tthe sample size obtained was 204 by the fraction sample method. This study analysis uses a Structural Equation Modeling (SEM). The results concluded that the reference group has a significant effect on the modern retail images