학술논문

THE INFLUENCE OF MANDIRI SHARIA BANK SAVINGS PROMOTION ON INTEREST SAVING PEOPLE OF PALEMBANG CITY
Document Type
article
Source
Russian Journal of Agricultural and Socio-Economic Sciences, Vol 88, Iss 4, Pp 178-183 (2019)
Subject
Promotion
advertisement
publicity
sales promotion
personal selling
saving
Agriculture (General)
S1-972
Language
English
Russian
ISSN
2226-1184
Abstract
The aim of this study to find out how much interests in saving people in the city of Palembang, especially saving in a Sharia-based regional bank, namely the Mandiri Sharia Banking. This research was conducted for two months, this study used primary data by distributing questionnaires, location of the study was in the city of Palembang and data analysis in this study by using multiple linear regressions. The results of this study were advertisements have an effect on peoples’ saving interest on Mandiri Sharia Banking Palembang.