학술논문

Staying Connected: Best Practices for Online Marketing and Outreach
Document Type
article
Source
Marketing Libraries Journal, Vol 5, Iss 1, Pp 147-165 (2021)
Subject
outreach best practices
collaborative outreach
virtual learning tools
online outreach
communications tools
Bibliography. Library science. Information resources
Language
English
ISSN
2475-8116
Abstract
In spring 2020, US universities were forced to transition to online learning and libraries were challenged to continue supporting their campuses in a completely online environment. The Liaison Services Department at the University of Houston first took a collaborative approach to this challenge, gathering ideas and suggestions into a best practices document for online outreach. Second, members investigated a variety of tools as they worked remotely, ultimately selecting tools to successfully support the university community via online outreach. This article describes a case study covering the process of creating best practices and investigating communications tools, which could be useful for academic libraries seeking new ways to do outreach in a constantly changing environment.