부산대학교 도서관

As a cellular project of beautiful China and a systematic project of the whole people, the construction of “Waste Free City” cannot be separated from the extensive participation of the public. This research in China’s Henan province “no waste city” construction of public participation as the research object, using the grounded theory, first through open and spindle coding that affecting public participation “no waste city” of the construction of the six main factors: attitude, subjective norm, perceived behavioral control, driving factors and social environment and identity characteristics; Then a model of influencing factors of public participation is constructed through selective coding. The results show that participation attitude, subjective norms and perceived behavior control directly affect the willingness of the public to participate in the construction of “waste-free city”, which are internal psychological factors. Government behavior, group influence, community factor and enterprise factor constitute the external environmental factors that affect public participation. The three categories of publicity and education, reward and punishment mechanism and laws and regulations form the driving factors of public participation in the construction of “waste-free city”, which play a moderating role between internal psychological factors and external environmental factors. At the same time, identity characteristics also directly affect the public participation behavior in the construction of “waste-free city”.