부산대학교 도서관

In this chapter, we review the literature on the Transnational Media Corporation (TNMC) and its similarities and differences to other transnational corporations. We note a tension in debates about TNMCs in terms of whether cultural factors set limits to these firms becoming truly global businesses, and about assumptions that they come to exercise global market dominance on the basis of sheer size. Through case studies from TikTok/ByteDance, Tencent Video, Al Jazeera Media Network and China Global Television Network, we also explore the extent to which new global market leaders are emerging from the Global South, and what the particular challenges that would-be TNMCs from outside the USA and Europe face in dealing with nationstates and global markets.