학술논문
从茶叶基底看新式茶饮的创新与发展 / The Innovation and Development of Novel-tea Beverage from the Basis of Tea
Document Type
Academic Journal
Author
李苏童; 杨兴辉; 刘少群; 孙彬妹; 郑鹏; 谭新东; LI Sutong; YANG Xinghui; LIU Shaoqun; SUN Binmei; ZHENG Peng; TAN Xindong
Source
中国茶叶 / China Tea. 45(12):25-33
Subject
Language
Chinese
ISSN
1000-3150
Abstract
通过对新式茶饮市场调研以及领域内行业报告分析,综述了新式茶饮茶叶原料的发展历程、当前流行于新式茶饮市场的茶叶品种和风味研究,以及产品创新趋势展望.选取代表性栀香型茶底、复配茶底及创新风味茶咖赛道进行分析和讨论,从茶底原料角度观测新式茶饮产品发展趋势,将产品的创新思维融入传统茶产业当中,以期为茶业市场带来新发展思路.
Based on the market research of novel-tea beverage and the analysis of industry reports in the field,this paper summarized the development history of tea base raw materials,the research on currently popular tea cultivars and their flavors in the novel-tea beverage market,and prospected for product innovation trends.Taking the representative gardenia aroma tea base,compound tea base and innovative flavor tea and coffee track for analysis and discussion,and the development trend of novel-tea beverage products was observed from the perspective of tea base raw materials,and the innovative thinking of products was integrated into the traditional tea industry,in order to bring new development ideas to the tea market.
Based on the market research of novel-tea beverage and the analysis of industry reports in the field,this paper summarized the development history of tea base raw materials,the research on currently popular tea cultivars and their flavors in the novel-tea beverage market,and prospected for product innovation trends.Taking the representative gardenia aroma tea base,compound tea base and innovative flavor tea and coffee track for analysis and discussion,and the development trend of novel-tea beverage products was observed from the perspective of tea base raw materials,and the innovative thinking of products was integrated into the traditional tea industry,in order to bring new development ideas to the tea market.