학술논문
景宁畲族非遗彩带纹样于当地农副产品包装设计中的应用研究 / The Application Research of Jingning She Intangible Heritage Ribbon Pattern in the Packaging Design of Local Agricultural and Sideline Products
Document Type
Academic Journal
Author
Source
鞋类工艺与设计 / Shoes Technology and Design. 4(1):61-65
Subject
Language
Chinese
ISSN
2096-9163
Abstract
通过实地调研和文献研究的方法,于景宁当地考察为主结合畲族历史文化、彩带纹样解析、惠明白茶历史与工艺等文献资料,抓取畲族彩带纹样、畲文、惠明白茶在色彩、图形、文字(释义)等方面的特点.以景宁惠明白茶包装设计提案为应用实践,尝试将少数民族传统文化切实融入农副产品的包装设计中,提高景宁地区农副产品形象特色,以此作为一个起点,启发当地农副产品企业品牌形象意识,从而提高一定的市场竞争力.
Through the methods of field investigation and literature research,the local investigation in Jingning mainly combined with the history and culture of She nationality,the analysis of ribbon patterns,the history and technology of Huiming tea and other documents,and captured the characteristics of She nationality's ribbon patterns,She language and Huiming tea in color,graphics,text(interpretation)and other aspects.Taking Jingning Huiming white tea packaging design proposal as application practice,the paper tries to integrate the traditional culture of ethnic minorities into the packaging design of agricultural and sideline products,improve the image characteristics of agricultural and sideline products in Jingning area,and take this as a starting point to enlightening the brand image awareness of local agricultural and sideline products enterprises,so as to improve certain market competitiveness.
Through the methods of field investigation and literature research,the local investigation in Jingning mainly combined with the history and culture of She nationality,the analysis of ribbon patterns,the history and technology of Huiming tea and other documents,and captured the characteristics of She nationality's ribbon patterns,She language and Huiming tea in color,graphics,text(interpretation)and other aspects.Taking Jingning Huiming white tea packaging design proposal as application practice,the paper tries to integrate the traditional culture of ethnic minorities into the packaging design of agricultural and sideline products,improve the image characteristics of agricultural and sideline products in Jingning area,and take this as a starting point to enlightening the brand image awareness of local agricultural and sideline products enterprises,so as to improve certain market competitiveness.