학술논문
价值共创视角下智慧养老服务系统的机理和商业模式研究 / Mechanism Deconstruction and Business Model Exploration of Smart Elderly Service System under the Perspective of Value Co-Creation
Document Type
Academic Journal
Author
Source
科技创业月刊 / Journal of Entrepreneurship in Science and Technology. 37(2):35-40
Subject
Language
Chinese
ISSN
1672-2272
Abstract
践行智慧养老服务是当前应对"银发困境",实现"老有所养、老有所依"的关键所在.基于价值共创视角,在分析智慧养老服务系统构成要素和运行机理基础上,通过商业模式画布绘制,探析智慧养老服务系统多元共创可能的商业实现模式.研究表明,践行"用户需求驱动、信息平台主导、松散网络构筑"思维是智慧养老服务系统建设的先决条件;遵循"价值主张传递—价值主张吻合—价值网络重塑—价值共创增生"逻辑是智慧养老服务系统实现的内在机理;"用户驱动、平台主导、数智赋能的多元联动共创"模式则是助力传统养老模式智慧化、适配化转型的关键所在.研究从理论逻辑梳理和商业情境绘制两个方面开展,为我国智慧养老服务系统发展提供参考.
The practice of smart senior care service is the key to deal with the "silver-hair dilemma" and realise the policy of "a sense of security and care for the elderly".Based on the perspective of value co-creation,we analyse the components and operation mechanism of the smart elderly service system,and explore the possible business realisation models of the multiple co-creation of the smart elderly service system through the drawing of business model canvas.The study shows that:firstly,practicing the thinking of "user demand-driven,information platform-led,loose network construction" is the prereq-uisite for the construction of the smart elderly service system;secondly,following the principle of "value proposition delivery-value proposition matching-value network reshaping",the study finds that the value proposition is the most important element in the construction of the smart elderly service sys-tem.value proposition transfer-value proposition matching-value network reshaping-value co-creation and proliferation is the internal mechanism for the realisation of the intelligent elderly service system;thirdly,the user-driven,platform-led,digital intelligence-enabled Thirdly,the "user-driven,platform-led,digital-intelligence-empowered multi-linkage co-creation" model is the key to assist the transforma-tion of the traditional elderly care model into a smart and adaptable one.The study provides useful ide-as for the implementation of China's smart elderly service system from the aspects of theoretical logic and business scenario mapping.
The practice of smart senior care service is the key to deal with the "silver-hair dilemma" and realise the policy of "a sense of security and care for the elderly".Based on the perspective of value co-creation,we analyse the components and operation mechanism of the smart elderly service system,and explore the possible business realisation models of the multiple co-creation of the smart elderly service system through the drawing of business model canvas.The study shows that:firstly,practicing the thinking of "user demand-driven,information platform-led,loose network construction" is the prereq-uisite for the construction of the smart elderly service system;secondly,following the principle of "value proposition delivery-value proposition matching-value network reshaping",the study finds that the value proposition is the most important element in the construction of the smart elderly service sys-tem.value proposition transfer-value proposition matching-value network reshaping-value co-creation and proliferation is the internal mechanism for the realisation of the intelligent elderly service system;thirdly,the user-driven,platform-led,digital intelligence-enabled Thirdly,the "user-driven,platform-led,digital-intelligence-empowered multi-linkage co-creation" model is the key to assist the transforma-tion of the traditional elderly care model into a smart and adaptable one.The study provides useful ide-as for the implementation of China's smart elderly service system from the aspects of theoretical logic and business scenario mapping.