학술논문
新媒体时代下视觉传达设计中的通感体验 / Synesthesia Experience in Visual Communication Design in The New Media Era
Document Type
Academic Journal
Author
Source
绿色包装 / Green Packaging. (1):179-183
Subject
Language
Chinese
ISSN
2096-4838
Abstract
目的-通过研究分析新媒体技术加持下的通感体验和视觉传达设计,将这两者有机结合,以达到传达信息的最佳效果,给受众更好的体验.方法-本文分析了新媒体时代下通感体验的表达基础和表达形式,以及视觉传达设计因媒介转变衍生出的创新设计形式,并以此为立足点探讨了新媒体时代下视觉传达中通感体验的设计方法.结果-在新媒体时代下,视觉传达设计想要更加快速有效地传递,必须与多个感官表达相关联,多层次地调动受众的感官机能,更完美地表达出所要传递的信息.
Through research and analysis of synesthesia experience and visual communication design supported by new media technology,the two are organically combined to achieve the best effect of conveying information and give the audience a better experience.First of all,this paper briefly introduces the basic concepts of synesthesia and artistic synesthesia.Secondly,it analyzes the expression basis and expression form of synesthesia experience in the era of new media,as well as the innovative design form derived from the media transformation of visual communication design.Based on this,this paper discusses the design method of synesthesia experience in visual communication in the new media era,provides reference for visual design creation,and meets the sensory requirements of the audience for visual communication.In the era of new media,visual communication design must be associated with multiple sensory expressions in order to deliver more quickly and effectively,mobilize the sensory functions of the audience at multiple levels,and more perfectly express the information to be delivered.
Through research and analysis of synesthesia experience and visual communication design supported by new media technology,the two are organically combined to achieve the best effect of conveying information and give the audience a better experience.First of all,this paper briefly introduces the basic concepts of synesthesia and artistic synesthesia.Secondly,it analyzes the expression basis and expression form of synesthesia experience in the era of new media,as well as the innovative design form derived from the media transformation of visual communication design.Based on this,this paper discusses the design method of synesthesia experience in visual communication in the new media era,provides reference for visual design creation,and meets the sensory requirements of the audience for visual communication.In the era of new media,visual communication design must be associated with multiple sensory expressions in order to deliver more quickly and effectively,mobilize the sensory functions of the audience at multiple levels,and more perfectly express the information to be delivered.