학술논문
徽州村落旅游者乡愁感知及其影响因素研究 / Tourists'Nostalgia Perception and Its Influencing Factors of Huizhou Villages
Document Type
Academic Journal
Author
Source
旅游导刊 / Tourism and Hospitality Prospects. 7(6):59-76
Subject
Language
Chinese
ISSN
2096-3238
Abstract
传统村落是中国乡土文化的宝贵遗产,承载着中华优秀传统文化,是"留住乡愁"的重要载体.本研究基于乡愁的文化、情感和记忆特性,构建徽州村落旅游者乡愁感知量表,使用SPSS软件提取出景观文化、地域文化、历史文化、乡愁情感和乡愁记忆5个要素,分析徽州村落旅游者乡愁感知,探究其影响因素.结果表明:(1)乡愁的内涵具有时代性,现代乡愁是一种情感追忆,是高于物质满足的更高质量的生活追求;(2)徽州村落旅游者的乡愁感知以景观文化为主,人口学特征、旅游行为特征和生活地域不同的旅游者在乡愁的不同维度存在显著感知差异;(3)社会因素、触发因素和个体因素是影响旅游者乡愁感知的重要因素.传统村落需要保护和利用文化特性与共性,构建丰富的乡愁符号体系,提升旅游服务质量,以期为留住乡愁、体验乡愁提供借鉴.
Traditional villages are the precious heritage of Chinese local culture,carrying Chinese excellent traditional culture,and are an important carrier of"retaining nostalgia".Based on the cultural,emotional and memory characteristics of nostalgia,this study constructed a scale of nostalgia perception of Huizhou Village tourists,extracted five main factors,including landscape culture,regional culture,historical culture,nostalgia emotions and nostalgia memories,using SPSS software.Moreover,it analyzed the nostalgia perception of Huizhou Village tourists and explored its influencing factors.The results showed that the connotation of nostalgia was epochal.Modern nostalgia is a type of emotional recall and pursuit of a higher quality of life after satisfying material needs.Tourists'nostalgia perception of Huizhou Village was mainly based on landscape culture.Tourists with different demographic characteristics,travel behaviour characteristics and living regions showed substantial differences in the perceptions of the different dimensions of nostalgia.Social,triggering and individual factors are important factors that affect tourists'nostalgia perception.Traditional villages must protect and utilise their cultural characteristics and commonalities,build a rich symbolic system of nostalgia and improve the quality of tourism services to provide references for retaining and experiencing nostalgia.
Traditional villages are the precious heritage of Chinese local culture,carrying Chinese excellent traditional culture,and are an important carrier of"retaining nostalgia".Based on the cultural,emotional and memory characteristics of nostalgia,this study constructed a scale of nostalgia perception of Huizhou Village tourists,extracted five main factors,including landscape culture,regional culture,historical culture,nostalgia emotions and nostalgia memories,using SPSS software.Moreover,it analyzed the nostalgia perception of Huizhou Village tourists and explored its influencing factors.The results showed that the connotation of nostalgia was epochal.Modern nostalgia is a type of emotional recall and pursuit of a higher quality of life after satisfying material needs.Tourists'nostalgia perception of Huizhou Village was mainly based on landscape culture.Tourists with different demographic characteristics,travel behaviour characteristics and living regions showed substantial differences in the perceptions of the different dimensions of nostalgia.Social,triggering and individual factors are important factors that affect tourists'nostalgia perception.Traditional villages must protect and utilise their cultural characteristics and commonalities,build a rich symbolic system of nostalgia and improve the quality of tourism services to provide references for retaining and experiencing nostalgia.