부산대학교 도서관

[目的]生态农产品价值实现是多元化推进乡村振兴的关键举措,探索数字经济赋能乡村生态农产品价值实现的典型模式和形成机制有利于培育壮大乡村绿色发展新动能,促进和美乡村建设和农民增收.[方法]通过对全国数字化先进县的典型案例进行梳理,从其关键做法,主要成效和价值体现,以及何以实现等方面系统分析数字经济赋能乡村生态农产品价值实现的典型模式和形成机制.[结果]"互联网+现代农业"融合发展、产学研合作,以及物联网与大数据技术应用是案例中数字经济赋能乡村生态农产品价值实现的3种典型模式.在此基础上,得出数字经济赋能乡村生态农产品价值实现的3条形成路径,即数字经济通过推动产业升级,为乡村生态农产品价值实现提供驱动力;数字经济通过提高乡村农产品流通效率,为乡村生态农产品价值实现创造良好的条件;数字经济通过创新商业模式,为乡村生态农产品价值实现建立有效路径.[结论]目前乡村数字经济发展仍处于较低水平,相应的政策措施和管理机制应该联合政府、企业和社会多方力量,聚焦在数字基础设施建设和人才培养等方面,推动乡村数字技术渗透的广度和深度,促进乡村生态农产品价值实现.
[Objective]The realization of the value of ecological agricultural products is a key measure to promote the diversification of rural revitalization.Exploring the typical model and formation mechanism of the realization of the value of rural ecological agricultural products enabled by the digital economy is con-ducive to cultivating and strengthening the new momentum of rural green development,promoting the construction of rural harmony and farmers'income.[Method]By combing the typical cases of digital ad-vanced counties in China,the typical model and formation mechanism of value realization of rural eco-logical agricultural products enabled by digital economy were systematically analyzed from the aspects of key practices,main results and value embodiment,and how to realize it.[Result]The integrated devel-opment of"Internet+modern agriculture",industry-university-research cooperation,and the applica-tion of Internet of Things and big data technology are three typical models in the case of digital economy enabling the value realization of rural ecological agricultural products.The paper further concludes three ways to realize the value of rural ecological agricultural products enabled by digital economy,that is,digital economy provides driving force for realizing the value of rural ecological agricultural products by promoting industrial upgrading;Digital economy creates good conditions for realizing the value of rural ecological agricultural products by improving the circulation efficiency of rural agricultural products.Digi-tal economy establishes an effective path to realize the value of rural ecological agricultural products through innovative business models.[Conclusion]At present,the development of rural digital economy is still at a low level,and the corresponding policy measures and management mechanism should unite the government,enterprises and social forces,focus on digital infrastructure construction and talent train-ing,promote the breadth and depth of rural digital technology penetration,and promote the realization of the value of rural ecological agricultural products.