학술논문
镇江三山文化创意产品设计研究 / DESIGN OF CULTURAL AND CREATIVE PRODUCTS OF ZHENJIANG SANSHAN SCENIC AREA
Document Type
Academic Journal
Source
设计 / Design. 36(23):14-17
Subject
Language
Chinese
ISSN
1003-0069
Abstract
以镇江三山文化创意产品设计为例,研究符号学视域下的地域文创产品设计方法,探讨设计新思路.以符号学为方法论,将符号语境理论、符号三分法理论、符号双轴关系理论引入具体设计流程指导设计实践的进行,分析"提取符号、明确意图、视觉转译、共时造型"4个阶段的文创设计要点.应用符号学理论分析实践流程,对优化文创设计要点,加速表意构建与形象生成具有一定的有效性.深入研究镇江三山文化,开发镇江三山文创产品,使其更好地宣传地域文化,符合当代的文化实际需求,拓宽文化传播路径.
Taking the design of Zhenjiang Sanshan cultural creative products as an example,this paper studies the design methods of regional cultural creative products from the perspective of semiotics,explore new design ideas.Using semiotics as the methodology,taking the theory of Symbolic context analysis and Symbolic trichotomy and Sign biaxial relationship into the process of cultural and creative design,analysis of the Four stages witch extract the symbol and determine the intent and symbol conversion and synchronic modelling.Applying semiotic theory to analyze the practice is effective in optimizing the key points of cultural and creative design and accelerating the construction of ideograms and image generation.Deeply study Zhenjiang Sanshan culture,develop the cultural and creative products of the three mountains in Zhenjiang,make them better publicize the regional culture,meet the actual needs of contemporary culture,and broaden the path of cultural communication.
Taking the design of Zhenjiang Sanshan cultural creative products as an example,this paper studies the design methods of regional cultural creative products from the perspective of semiotics,explore new design ideas.Using semiotics as the methodology,taking the theory of Symbolic context analysis and Symbolic trichotomy and Sign biaxial relationship into the process of cultural and creative design,analysis of the Four stages witch extract the symbol and determine the intent and symbol conversion and synchronic modelling.Applying semiotic theory to analyze the practice is effective in optimizing the key points of cultural and creative design and accelerating the construction of ideograms and image generation.Deeply study Zhenjiang Sanshan culture,develop the cultural and creative products of the three mountains in Zhenjiang,make them better publicize the regional culture,meet the actual needs of contemporary culture,and broaden the path of cultural communication.