부산대학교 도서관

Purpose: The purpose of this study is to explore the predictive power of event service quality on event attraction and perceived value. In addition, in the face of covid-19 epidemic, whether the people have an impact on the choice of the events has also become the focus of attention. Method: In study, participants who signed up for 2021 UT OPEN Badminton Open were selected for online questionnaire distribution. The data were collected and analyzed by SPSS descriptive statistics, Pearson product-moment correlation and stepwise regression analysis. Results: The results show that is a moderate positive correlation between event service quality and event attraction on perceived value; event service quality and event attraction have a significant positive impact on perceived value; the tangible and caring of the service quality of the sport event, as well as the popularity of the event attraction, emotional cognition, transportation convenience and activity planning, could significantly and positively affect the perceived value. Conclusion: The service quality of the event and the attractiveness of the event both present a significant positive impact on the perceived value. It is the goal of the organizer to make people willing to spend more time and money to participate in this badminton tournament. It is hoped that through this research on the influencing factors of tournament activities, we can further understand the motives of people participating in the tournament and provide more perfect customization. Service, resulting in a more complete event handling.