부산대학교 도서관

Introduction: Under the influence of COVID -19 situation, the schedule of the Tokyo Olympic Games was postponed and the flow of people was limited. The spread of the epidemic closely tied the people's dependence on the use of social media, thus forming an online community effect. This study is based on the impact of the Tokyo Olympic Games on community support and community benefits through the characteristics of social media to understand the correlation and prediction of the three. Methods: This study adopts purposive sampling to distribute the electronic questionnaire to the people who watch the relevant information of the Tokyo Olympic Games. The effective questionnaire recovery rate is 95.5%. The collected data were analyzed by descriptive statistics, Pearson correlation coefficient and multiple stepwise regression analysis with SPSS, and confirmatory factor analysis were carried out with LISREL. Results: the results showed that there was a correlation between social media characteristics, community support and community benefits (r =. 34 ~. 82). Social media characteristics and social support have common self-esteem support, interactivity, emotional support, similarity, information support, reciprocity and substantive support on community benefits. The explanatory variation of seven predictive variables and community benefits is 80.7%. Conclusion: the characteristics of social media websites can effectively improve people's benefit of using social media, and community support can also help to improve people's expected psychology in the community. Therefore, social media managers should try to improve people's benefit perception of using social media.