학술논문

從雙路徑模型探討風險訊息的包裝與呈現對環境友善行為意圖的影響 / How Message Framing and Presentation Affect Pro-Environmental Behavioral Intentions: A Dual-Pathway Model Perspective
Document Type
Article
Source
傳播研究與實踐 / Journal of Communication Research and Practice. Vol. 7 Issue 1, p5-36. 32 p.
Subject
效能感
氣候變遷
集體行動
環境友善行為
雙路徑模型
perceived efficacy
climate change
collective action
pro-environmental behaviors
dual-pathway model
Language
繁體中文
ISSN
2221-1411
Abstract
Whether the negative impact of climate change can be effectively mitigated depends heavily on degree of individual engagement in environmental-friendly behaviors. This study draws on the dual pathway model, which emphasizes the role of negative emotions and different forms of efficacy, to investigate how to facilitate mitigation actions. Through an experiment involving 211 people recruited at a large public university in northern Taiwan, this study found both emotion-focused coping and problem-focused coping to be possible pathways leading to mitigation actions related to climate change. Regarding emotion-focused coping, the findings indicate that framing climate change as a local issue increased its perceived relevance, which, in turn, stimulated negative emotions and behavioral intentions. On the other hand, providing action cues in messages increased knowledge of action strategies, and so triggered different forms of efficacy and behavioral intentions, a case of problem-focused coping. The results also indicate that negative emotions interacted with various forms of efficacy to shape intentions. The effect of negative emotions was stronger for people low in response efficacy and collective efficacy, suggesting the role of efficacy may not be monotonous. Implications of these findings are discussed.

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