학술논문
2016年臺灣總統選舉年輕族群之第三人效果研究 / The Third-Person Effect of 2016 Presidential Election of Taiwan Among Young Generation
Document Type
Article
Author
Source
傳播研究與實踐 / Journal of Communication Research and Practice. Vol. 10 Issue 1, p141-172. 32 p.
Subject
Language
繁體中文
ISSN
2221-1411
Abstract
This study examines the impact of news coverage of the 2016 presidential election on individual perceptions and behavior among young Taiwanese from a third-person effect perspective. Results of a random sample survey found that respondents perceived others to be more influenced than themselves by election coverage. Moreover, this study shows that both news attention and news elaboration significantly predicted the perceived effects of news on both the self and others. Importantly, the results indicate that perceived effects of news coverage on the self were significantly associated with respondents' online and interpersonal discussions, while perceived effects on others were significantly related to their political participation.