부산대학교 도서관

Since 2020, it has been affected by the new crown pneumonia epidemic, causing serious damage to tourism industries. But the crisis has also brought a turning point. Tourism in the post-epidemic era has become a new opportunity for Taiwan to develop international tourism resources. The Jiufen Old Street with a long history is unique in terms of natural environment, nostalgic landscape, traditional cuisine and cultural characteristics. It has changed from a declining gold mining settlement to become a tourist attraction frequently visited by many Taiwanese and foreign tourists. This study mainly wants to know what tourists think about the 'tourist motivation', 'tourist attraction' and 'tourist satisfaction' of Jiufen Old Street? And to explore the correlation between the facets. The results of the study show that there are significant and positive effects among the components. Among them, tourism motivation and sightseeing attractiveness are more significantly correlated.