부산대학교 도서관

This study examined 50 travelogues to explore tourists' concerns and emotions regarding ice and snow tourism in Ma Hive. The study identified five categories of high‐ frequency words and used social network relationship clustering and multiple regression analysis to identify areas that require improvement. Tourists were primarily concerned about infrastructure, high costs, and inadequate amenities and facilities. The study found that most tourists had positive emotions, but some were not entirely satisfied. To enhance the tourist experience, attractions should provide better warming equipment, more visitor participation programs, and improve hawker management. The study recommends incorporating more Chinese culture into the scenic spots to enhance cultural diversity and overall experience for tourists.