학술논문
應用Refined Kano Model探討客家文化商品設計魅力因子 / A Study on the Attractive Attributes of Cultural Product Designs for Hakka with Refined Kano Model
Document Type
Article
Author
Source
文化創意產業研究學報 / Journal of Cultural and Creative Industries Research. Vol. 3 Issue 3, p109-118. 10 p.
Subject
Language
繁體中文
ISSN
2221-6170
Abstract
The cultural impact of globalization has caused weakening of many local cultures. Promotion of cultural products can connect cultural feature and essence and present the connotation and characteristics of local culture. This study aimed to explore the design attributes of products developed from Hakka culture resources to meet consumer needs and desires. In use of the Kano quality model and Refined Kano model to explore the different relationships between the performance of design attributes and of user satisfaction, the attractive design factors of the Hakka design are found. The research results can be as the design criteria and references for the cultural product design.