부산대학교 도서관

This paper is aimed at investigating the creative industry service procedures of Sanxia indigo dyeing art street that are included in the quality scale of creative indigo dyeing product design, using the technology of digital textile printing to check traditional indigo dyeing handicraft, and showing an analysis of pure indigo and totem reproducibility. As the characteristics of local culture are value-added and creative industry is developing in Taiwan, this paper features following purposes: making a case study of Sanxia indigo dyeing art street, constructing quality scale of creative indigo dyeing product design, as well as utilizing digital printing technology 1 to replicate and save the totem of indigo dyeing handicraft and the digital data of indigo color. With practitioners and consumers as research objects, this paper probes into practical operations through obtaining relevant data by means of domestic and foreign literature review, interview, field observation, etc., and experiencing current situations of creative product design quality service. According to Quality Function Deployment (QFD) originated from Japan in 1960, through collecting and analyzing voice of customer, we can design and produce products that really meet or even exceed customers' expectations. Therefore, QFD can be applied into the development of creative indigo dyeing product design, quality management and customer requirements analysis. ”House of quality” deployment model is used to accomplish a series of matrix analyses. Through quality function deployment, voice of customer is converted into design scale strategy of creative product. In current paper, six basic frameworks of house of quality (Hauser 1988) are deployed for creative indigo dyeing product design, including: 1. customer demand, 2. engineering analysis, 3. competition analysis, 4. correlation analysis, 5. technology assessment, 6. proximity matrix, so as to provide practitioners important references for quality principles and strategies of creative indigo dyeing product design. Three conclusions are obtained: (1) The importance of creative product design quality is reflected in the following four aspects: A. it is a key element of customer purchasing intention-product feature; B. it is a rule of industry existence and success; C. it can enhance customers' satisfaction and loyalty; D. it can improve the operating performance of the industry. (2) If creative industry service procedures are included in the quality scale of creative indigo dyeing product design, complete quality scale of creative product design can be constructed. (3) Creative indigo dyeing product design quality of Sanxia indigo dyeing art street should be strengthened in terms of dye liquor materials, indigo dyeing features and post processing techniques, so as to ensure the quality of creative product design and enhance customers' satisfaction and purchasing intention.