부산대학교 도서관

Homestay plays the very important role in tourism and leisure industry. It not only enhances the local economic development, but also learns the local culture deeply. This study mainly discusses the key indicators and the performance of homestay operation. The methodologies we applied are: First, we used analytic network process (ANP) to get the weight and the ranking to know the key indicators of homestay operation. Then, we used fuzzy theory to get the performance value to know the overall homestay performance. Finally, we used importance-performance analysis (IPA) to advance the operational strategies. The results reveal that: (1) Key aspects are Homestay operation and management, Service quality, and Surroundings of the building and features; (2) Key criteria and criteria satisfaction are To utilize natural ventilation sufficiently, To utilize plenty natural light, Service attitude, Pick-up service, Catering service and quality, Room tidiness, Room coziness, Room privacy, and Safety. Meanwhile, the consumers also think that the proprietors own the good performances on most of these criteria; (3) Lodging satisfaction is satisfied.