부산대학교 도서관

Recently, cultural and creative industry is catching entrepreneur's eye due to it lower entry level and government's vigorous promotion. However, the past mainstream entrepreneurship studies regarding to the cultural and creative industry concentrated on heroism and institutionalism, ignoring that entrepreneurship consists of not only human but also non-human actors. Based on the interactive views of Actor-Network Theory (ANT), this paper discusses the interactions of 'subject' and 'object' in entrepreneurial process. We intend to move entrepreneurship studies away from advocates of single hero. Thus, a more balanced and equal stance of human and non-human actors is adopted in this paper. With ANT perspective, this paper proposes to understand the occurrence of entrepreneurial process and nature of entrepreneurship in a more elaborate way. This paper introduces the basic position of ANT and its four steps of translation, then making use of Anping Sword-bitten Lion as an example to perform the translation of cultural and creative goods. Based on field data, we tell an entrepreneurial story in which a cultural and creative good grows out of nothing. Following various tracks of subjects and objects, this paper intends to mine the nature of entrepreneurship and bring inspirations to entrepreneurship research. This paper, after re-examine Anping Sword-bitten Lion history with the lens of ANT, argues that entrepreneurship is no longer a creative deconstruction in which production factors are reorganized. Rather, the actors will use an entrepreneuring-network to rearrange each other's position and interests along with interactions, making a new order emerging from the previous disordered performance of the cultural and creative goods. As a result, entrepreneurship becomes a process of social interaction rather than profit creation, indicating clearly the nature of entrepreneuring.