학술논문

民眾與員警對為民服務認知差異及警政滿意度之研究—以桃園縣為例 / Study on Policing Service Recognition Difference and Satisfaction between Publics and Police – Case of Taoyuan
Document Type
Dissertation
Author
Source
中原大學企業管理學系學位論文. p1-112. 112 p.
Subject
警察行銷
品質管理
顧客導向
服務導向
為民服務
警政滿意度
Satisfactory degree of the police
Serve to the People
Language
繁體中文
Abstract
Only the conception of “Customer First & Public-Opinion Preference” to be ascertained on the job of “Serve to the People”, can the government be recognized and affirmed by the public in administering government affairs. Services are the most favorable talisman for police, so the police organization shall establish an operating notion of “Service Orientation” to enhance servicing quality and satisfying level of the people to the police administration. “Serve to the People” is a cliché, but it does have some dissimilarities if the police may perform it on the job recognized by people. The police may assume that the service quality has been enhanced in terms of the hardware equipment, operating process, responding speed, and professional capability, in fact, at the public’s stance, is the aforesaid work having yet achieved to the demanding benchmark, so that satisfactory degree of the police administration is directly and indirectly affected. Therefore, what is the key point to affect the public’s satisfying degree shall be clarified and making a comprehensive understanding prior to the optimum service strategy able to offer. This research is to take the Taoyuan County as an example, trying to make an analysis of the recognizable correlation by statistics manner and through the questionnaire survey in the thirteen aspects as the appearance of hardware equipment, content of hardware equipment, operating process, responding speed, professional capability, service person, refined service by the police administration, reconnoitering crime, criminal precaution, clamping down on particular business, traffic enforcement, scientific collection, and publicizing the police administration. A further research on the viewpoint of people and the police is to analyze the satisfying degree that how much could it be affected by the recognized difference, and to propose an improved measure or strategic project, then, submit it to the police administration authority for references. Analysis Discovery: 1. The highest satisfactory degree is the professional capability, responding speed, operating process, and criminal precaution, which are relating to the police administration. 2. Improvement of the Police Discipline; the police frequently participating in community’s activity, and the media making the positive report on the police administration works shall be greatly helping the consent level in satisfactory degree of the service, which is also having a distinct and positive correlation. We suggest that the police administration authority may preferentially reinforce and improve the professional capability, responding speed, operating process, criminal precaution, improvement of the police discipline, participating frequently in community’s activity, and assistance in media’ positive report on the police administration work, so as to behave actively and enhance the police’ working efficiency, and further to increase the integral satisfying level of the people to the police’ administration measures. There is a definite difference between the people and the police in the cognition of “Serve to the People” because of the dissimilar identities, the cognition of which is aiming at satisfactory degree of the police administration measure in respect of the responding speed, reconnoitering crime, criminal precaution, clamping down on particular business, and traffic enforcement. Under a comparison between the people and the police, in the cognition of satisfying level of the police administration, the latter is higher than the former. Such a recognized dissimilarity, under the premise of the “Oriented by Customer”, how to shorten the distance between the exterior customer (the people) and the interior customer (the police) at the cognition of satisfying level of the police administration shall preferentially improve the responding speed, reconnoitering crime, criminal precaution, clamping down on particular business, and traffic enforcement to enhance satisfactory degree of the police administration. In the interfering variable of “Improvement of the police discipline” and “Participating community’s activity”, there is a definite difference in the consent degree that both the people and the police with different identities assume it would be helpful to enhance satisfactory level of the police administration. Under a comparison between the people and the police, in the cognition of satisfying level of the police administration, people who think that it would be helpful is higher than the police, the difference of which in cognition shall be highlighting the works of “Improvement of the police discipline” and “Participating community’s activities”. According to the abovementioned difference between the cognition and the correlation of satisfactory degree of the police administration at the issue of “Serve to the People” made by both the people and the police, we synthetically propose the four major common consensus as; (1) Establish common consensus of the “Servicing Orientation”,(2) Establish common consensus of the “Quality Management”, (3) Establish common consensus of the “Marketing of the Police” and, (4) Establish common consensus of the “Customer Orientation” for the reference to serve the people, and improve the police administration measure and strategy.

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